new
holiday 2026
discover the exclusive collaboration with mitsuru yokoyama
exclusive offer
enjoy 3 complimentary shampoo samples with orders $75 or more
code: SHAMPOO
shop bestsellers
discover our most loved products & haircare hiros
#1 bestseller
essence absolue
hair oil to protect, nourish & add shine
izumi tonic
strengthening rice water treatment
ultimate reset
extreme repair hair mask
ultimate reset
extreme repair shampoo
urban moisture
hydrating shampoo
color lustre
color protecting sulfate-free shampoo
ultimate reset
extreme repair conditioner
find your haircare routine
discover the most luxurious unique haircare routine
shop by collection
luxurious japanese haircare for every hair concern
urban moisture
purifies, hydrates & protects dry hair
essence absolue
for all hair types
color lustre
for color-treated hair
izumi tonic
for fragile hair
muroto volume
for fine hair
ashita supreme
for dull & frizz prone hair
ultimate reset
for color & chemical damage
silk bloom
for styling & heat damage
yūbi blonde
for blonde or lightened hair
shu uemura art of hair
Japanese storytelling & craftmanship meets professional technique, precious natural ingredients & modern science for the most beautiful luxurious hair
