WHAT IS DIVERSION?

If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.

Diversion is when products are sold in "unauthorized" places. For example, all genuine Shu Uemura Art of Hair products are sold exclusively in salons or shu uemura boutiques. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon or a shu uemura boutique are considered to be "diverted."

WHY DIVERSION IS BAD

Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Shu Uemura Art of Hair states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon or a shu uemura boutique, we cannot guarantee that it is an authentic Shu Uemura Art of Hair product that will perform as tested.

ARE YOU IN DANGER?

You could be. Contaminated or counterfeit products could cause irritation or even infection.

WHO IS DIVERTING PRODUCTS?

Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.

WHAT CAN YOU DO TO HELP STOP DIVERSION

Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a Shu Uemura Art of Hair product for sale outside a salon or a shu uemura boutique, please send us an e-mail to nodivert@aol.com with the city, state and name of the location where you saw the products. You can also call the Shu Uemura Art of Hair Diversion Hotline 800-503-3997 to report diverters. We will conduct a full investigation.

WHAT IS SHU UEMURA ART OF HAIR DOING TO STOP DIVERSION

In order to protect Shu Uemura Art of Hair salons and to ensure that consumers only receive the highest quality Shu Uemura Art of Hair products appropriate for their specific hair needs, Shu Uemura Art of Hair continues in its commitment to aggressively combat diversion:

• A former FBI agent developed the strategies and oversees the implementation of Shu Uemura Art of Hair anti-diversion program.
• Exclusive product coding is used to track the movement of Shu Uemura Art of Hair products. This is the method for tracing products to industry diverters.
• Shu Uemura Art of Hair representatives undertake regular shelf sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters.
• Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the Internet.
• Diversion information can be communicated to the Shu Uemura Art of Hair Security Department by calling the Shu Uemura Art of Hair Diversion Hotline at 1-800-503-3997 or by e-mailing us at NoDivert@aol.com.

You can help stop diversion! Shu Uemura Art of Hair offers monetary rewards for specific, supportable information leading to the identification and sanction of diverters of Shu Uemura Art of Hair products.